Our why

Fennel strives to be a fully sustainable and ethical business with the core focus of making mindful choices for you and your home.
“We are committed to creating organic, sustainable homeware using only natural fibres. Our goal is to make effortless improvements to your home and living with little to no impact on our mother we call earth.”
Hoki koe | For you
The natural fibres of hemp not only help fight the spread of bacteria, which prevents skin conditions and irritations, but it remains odour free far longer than other fabrics (one of the many reasons we chose hemp for the kitchen). Hemp is nature’s strongest fibre, softening over time but ageing beyond its years. It will last generations with love and care.
It’s breathable on the skin, so good for those hot days wicking in moisture and staying mould free in damp situations.
Hemp is also hypoallergenic, so ideal for any skin types.
You won’t want to use anything else!

Mo to tatou whenua | For our Planet
With hemp being the fastest CO2 biomass tool available on Earth, it’s a no brainer to be using and growing more of it everywhere we can. It uses no harmful chemicals, such as pesticides, which kill thousands every year.
Hemp regenerates the earth, naturally fertilising it for healthy rich soils. It requires little amounts of water and grows 4-6m tall in a 4-month harvest cycle, which produces 4 times the amount of fibre to cotton on a per hectare basis.
Micro plastics from repeated washing of synthetic fabrics are polluting our waterways and climbing back up our food chains, thousands of micro plastics are shed from every cycle of washing. Hemp is fighting back against plastic water pollution and giving the eco-systems that inhabit these waters a better chance.
Hemp is environmentally ethical to produce.
We believe it is the future.

To tatou aha | Our why
UV resistant and anti-electrostatic
Hypoallergenic
Anti-bacterial and odour resistant
Thermostable and breathable
Organic content standard (OCS) certified
Fair-wear Foundation Certified
